SEO for Content Marketing: The Basics
There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other.
What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content needs SEO to rank as well as it can.
We need to look at how they can complement one another, not jockey for position. Toward that end, let’s check out seven tips for making sure your content and SEO play nice together!
7 Tips on SEO for Content Marketing
Integrate keywords naturally (but with SEO in the back of your mind!) – Gone are the days of keyword stuffing your way to top rankings, but they still play a vital role. Be sure you use your primary keyword in titles, at the front of your content, and other strategic places.
Still do on-page SEO – It’s still very important, perhaps more than ever, to make sure things like SEO title tags, Meta data, image tags and H1 tags are constructed properly.
Satisfy searcher intent – These days Google is on a quest to make sure that they are serving the best content to match the query as possible. Which means you now should focus on writing entirely on-topic, and not worry about satisfying the search algorithm.
Get mobile ready – More than half of all traffic is now served to a mobile device of some type, making it mandatory to make sure your pages are mobile friendly.
Be social – Cross promote your content on social media and by all means employ social sharing buttons on your pages.
Utilize visual content – People process images 60,000 times faster than text, so it only makes sense to use as much visual content as possible. It also helps average time on page, which IS a ranking factor.
Use expert wording – The more expertly you speak on a subject, the more favor you’ll find in Google’s rankings. They are after the best, most authoritative content they can come up with, and obviously you want that to be yours!